IT Services Founders

Technical buyers research deeply before they call, and most of them check the founder's LinkedIn first. Your delivery stories are your best material, and they live in your head and in sales decks.

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Pains

  • ×Case studies sit in sales decks and never reach the website
  • ×You are the main salesperson, with no time to write
  • ×Engineers aren't writers, so no one owns the content

Groently

  • ✓Reads your synced site and drafts your services, case studies and FAQs for you to check
  • ✓Asks five questions and turns your delivery stories into LinkedIn posts in your voice
  • ✓Drafts service pages and case studies from your real delivery work
A cloud migration case study drafted from your company facts, plus a LinkedIn post built on the migration story you told in the interview.
LinkedInService pagesCase studiesFAQs

SaaS Founders

The product ships weekly. Positioning and pages lag behind. Founders know what to say on LinkedIn and never find the time to write it.

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Pains

  • ×Feature pages describe last quarter's product
  • ×Comparison content doesn't exist yet
  • ×Your point of view is sharp in calls and absent online

Groently

  • ✓Keeps a living record of your positioning and features as they change
  • ✓Plans themes with one search page and a few LinkedIn posts each, from your goal and your point of view
  • ✓Shows which posts and pages started real conversations
A comparison page draft plus two founder LinkedIn posts arguing the same point, all from one theme in your monthly plan.
LinkedInFeature pagesComparison pagesArticles

Agency and Consultancy Founders

You market other people's businesses, and your own always comes last. Your reputation is the pipeline, and it only works if you keep showing up.

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Pains

  • ×Your own LinkedIn and website are the work that never gets done
  • ×Client stories stay in client folders
  • ×You can't tell which of your posts led to a conversation

Groently

  • ✓Builds your foundation from your own site and what you believe about your field
  • ✓Turns what you learn from client work into posts, without naming anyone you shouldn't
  • ✓Lets a team member prepare drafts while you approve what goes out under your name
A month of posts built on lessons from client work, with one search page behind the themes, and a log of the conversations they started.
LinkedInService pagesArticlesCase studies

Don't see your industry?

If your reputation wins business and you don't have time to show up for it every week, Groently likely fits. Tell us about your setup on a demo call.